In the second part of the previous article on SEO, we made reference to some psychological levers, used by various agencies and freelancers in promotional offers in plain sight on their websites to attract the attention of their visitors.
These claims have aroused the curiosity of some and annoyance for others, in fact, we received the email, which was asked for our views on how to evaluate the seriousness and professionalism of companies offering services related to online promotion, enclosing some collected quotes (without mentioning the source) and the same situation has occurred through social networks or discussion groups where we participate to deal with other insiders.
Let's say we do not have in-depth the issue neatly, and maybe a few points could be misunderstood, so we apologize for that. We have collected all the actions and social interactions that are generated, we have analyzed one by one and all of them have chosen one in particular that impressed us the most, because it contains a few lines in all the key factors in a clear way that supports our point of view on some scenarios of the landscape of Internet Marketing to the offer:
When you offer advice SEO or SEM, which is guaranteed to your customers?
What are the objectives?
A number of monthly visits? The first page for certain keywords? Or use formulas like Pay Per Lead or similar?
We ask this because we offer guaranteed placement formula, mixing the above objectives and as you stated in your article that these are only words to grab customers, we would like to understand what SEO agency should offer.
We have many clients coming five years mazzoli by SEO specialists that with this history that we can not guarantee anything, there has been plenty of examples to pay half money without producing results.
Before responding to our readers want to do a small premise, namely that we do not like to judge the work of others without first collected evidence or close your eyes and point the finger solely because we face a competitor. When we say something is because there are objective factors that the testimony or because the data in hand we put them to screen a number of influential insiders. we face when trying to determine ways to operate or advertise in the ethical standards may be covered by the Web Marketing or not, and do everything so that our efforts will be a bi-directional support, conveying the right information and educate both those who generate demand and and those who respond to the market with the offer, trying to fill that void of culture that anthropology today is evident and often gives rise to a real vision of the professions related to SEO and SEM.
What are the guarantees that an SEO / SEM has to offer?
We assume that each customer, project, website and all that part of the application of a market, needs, dynamics and timing different from each other, so each time you must first perform an analysis of all factors are part of it.
The client:
• We must understand who we face, what it really takes, within the company
• Mark out if your business falls into one of the great reality or in SMEs
• Listening to and establish a friendly relationship and dialogue to be able to define what are the objectives that it is placed
• Establish a target to which it wishes to address
• Feel if you really interested in the Internet channel to promote his business and how much is willing to invest
The project:
• Perform an analysis of supply and demand in relation to home market
• Intercepting which target is more conducive to the type of product / service offered
• determine the feasibility and cost targets • Provide a perspective in terms of improvement • Calculate the timing and type of investment
The web site:
• Perform an analysis of the factors on / off-page
• Test the User Experience
• Understand if it genuinely to all the points that the project includes
The set of points above shows the reason why you can not advertise with phrases such as those listed in the previous article.
How can you write a business site of an agency SEO / SEM things like: "placements guaranteed first page of Google"
If we are contacted by a prospect that has created a website a few days and wants to promote a high rate competitive keywords like "hotel rome" we can bridge the expectations that the customer has materialized reading the propaganda displayed on our site?
The answer is definitely NO! Who provides services and advice for online promotion, they must begin to educate themselves to convey information correctly and ethically, the sector to expand and reinforce the work of all those professionals who are part of, requires transparency and facts and not just words, this concept is the basis of Web Marketing.
Finishing, agency or freelance SEO / SEM should advertise with promotional phrases that would lead readers to consider various aspects of Web marketing and to make him believe that everything is possible, and the ultimate goal is to ensure only one thing in offers and which has contracts to its customers: Positive results which reflect the ultimate goal of the client, or gain increased as a function of our actions and what we have done in relation to the customer to invest (ROI).
Place a page of a website in first position on Google, which generates thousands of hits and as a concrete result you only get a very high dropout rate, a goal is not reached by an SEO / SEM, nor a guarantee for our client, at least that the goal is not to make money with Adsense, but this is a different matter.
There are models to be applied in bids and contracts for the promotion of Web sites?
Business models for search engine marketing there are many and all can be implemented, individually and, mixandone more than one of them.
Each has characteristics of both positive and negative, which allow us to determine if they meet the needs of the customer and to our own, and decide whether it is possible to implement them.
In this scenario we must pay close attention to the type of client with whom we deal and what kind of budget is willing to invest, in fact, a problem that affects SEO and SEM is able to sell services to SMEs with a low-budget; In this context, we must make a choice, accept or reject the order.
Let's see how to handle this choice and what are the factors that determine it.
Let's assume that we are drawing heavily on the appearance of the project, if there are no factors that excite us and we understand that there are the basics to get started, such as the sale of products or services that no one cares about or that are presented in a way forced, but in the absence of value, then we reject without even evaluating your budget, also happened to refuse work because there was friendly and the customer, the exact opposite, where we worked almost for free because we liked the project and we have taken to heart the customer, but these are subjective feelings, so outside the context of this article.
The client aims to position an end in itself or follows well-defined lines to promote products / services that have a perceived value on the market?
The answer to this question is critical because it can weigh significantly on the management of the project.
The prospect of the first kind tend to aim for the top positions for keywords that are profitable and competitive high-rate, high number of keywords that would generate only dry non-qualified traffic and budget made available would not cover even the resources to run a 'in-depth analysis, most of these customers are accustomed to asking prices, thinking that the work of SEO and SEM is something that you run into a few hours of work and consider all our super technicians respond with exclamations like:
"But nooo, but it takes ... -" all this money? But dude makes me ten times less ... - "But I've read on the site X that works in this way ... -" You know, I think you want me to steal the money ...
Here, in these cases it is better to sever the relationship immediately and not waste time even to respond to mail from the content "ruin liver," the profession of consultant is based on mutual trust is lacking and if this factor did not exist a sense of partnership.
The second type of prospects, have a better idea, we have a definite plan of what you would like to set up and has now very clearly on the budget, which also has available to invest, with the understanding that no You can have the top service and results with a limited amount, so we humbly ask what strategies you can implement to be able to emerge on the web.
As noted, this scenario is totally different from the first, in fact, the customer puts us at ease and framed for us what we really are, the consultants, so here you have to play the experience card, being able to present a business plan that can bring results to the customer and who is not spending too many resources to us ....
