Intel bets on Brazil and aims to grow the future of the PC

Brazil, a country with higher growth in PC sales in Latin America over the past five years, is one of the bets from Intel to continue innovating and growing, according to Shmuel "Mooly" Eden, corporate vice president and general manager of PC Client Group Intel. The executive spoke on the future of PC on Tuesday in Sao Paulo, the opening of the 13th edition of the ICC (conference channel), a training program for resellers and technology integrators. Present in the third-largest PC market in the world - behind only the United States and China - the company invests in Brazil, where is "always looking at opportunities." 

Very humorous, the Israeli Mooly opened the "show" with a video showing the animated penguins of Madagascar showing the Core i5. He spoke to a packed audience in the auditorium almost Elis Regina, in Anhembi, about evolution, the transformation of the PC industry and the role of Brazil as one of the major markets. 

In 2000, Mooly recalled, 12% of computers were for personal use, and 88% for the corporate market. Last year, 72% of the machines were for personal use. "There was a phenomenon similar to the phone, which exploded with the arrival of the phone and customization." In the beginning, there was talk of a PC for home, then in a PC room in the house. Today, we talk about a notebook person. 

The user experience is key, said Mooly. And the company, accelerating a new class of notebooks, I once again make a revolution, and here comes Ultrabook. Intel created a fund of U.S. $ 300 million for the development of technologies, new usage models, new components. 

The device, which will combine the performance and capabilities of laptops with tablet features, aims to deliver a user experience secure, agile and quick, with an elegant design. An ultra-thin device, ultrafast, and ultrasseguro ultrassurpreendente. 

The first worldwide release should happen by the end of this year, with estimated price of $ 999 or less - and that should decrease over time. "It will be a monster," said Mooly. "Battery life will go from 5 or 6 hours for the entire day, 12 to 20 hours." For him, "is a fascinating way of communicating with these devices, it will be fantastic, he talks to me, answer my voice or gesture, did not keep me waiting." 

Mooly also spoke about the technologies that make possible the development of Ultrabook, and projected that in 2013 "I have the tablet PC when I want and when I need the same device." "The only way to invent the future is to create it," said Mooly - and that Intel is once again, want to do.

Source  jb.com.br